How we do it
The Methodology
Data & research services
Our data has been aggregated and brought into our centralised database from the world’s leading sources; comprising over 110 million business owners and founders and 40k investors. While we leverage sophisticated technology like large data-lakes, proprietary AI-matching algorithms, and automation to collect and enhance our data, the true value lies in our research team; as there is no substitute for great humans. Our team then leverage our AI model to conduct in-depth manual research to curate highly targeted lists that align with your ideal client profile.
Targeted outreach services
Once we’ve built the target list; we run the full outreach process. We write a sequence of emails that talk to that prospect directly; tailored to them specifically. The copy we write is so personalised to the target’s unique situation that the reader feels that this has been written for them, specifically. There is a method to our copy madness: no jargon or verbose language, and it is all underpinned by behavioural economic principles.
Analytics & insight
Combining contact and campaign data, we overlay analytics to provide us with insights into the best market segments, ideal roles to target, times and days for engagement, subject lines, call-to-actions, and value propositions. Our understanding of customer behaviour comes from years of hands-on experience working in various markets and customer segments. We know what approach works best for each one. While data analysis is important, it’s our human interpretation of the data combined with our lived experience that enables us to build prospect lists and campaigns that generate top results.
Whether your focus is on finding sell-side leads, attracting investors, securing debt, or identifying acquisition targets; our expertise lies in matching your requirements with the perfect prospects and then securing meetings with them directly.